7. The importance of knowing your ideal client
The term ‘ideal client’ has become a bit of buzzword and you’ve probably heard people talk about how to ascertain your dream clients but before I help you identify them, I want you to understand why knowing who you want to speak to is such an important part of building your business.
Getting to grips with your ideal client will play a huge part in building the success of your business. It will impact your content, your website, your social media, and it really is a foundational piece of your brand.
You might find your ideal client is the opposite to the clients you’re booking right now, but by tweaking your business you can attract the clients that you will love working with, and love spending time with. You’ll have relationships with your clients based on their appreciation of your style, not cost, and that is so powerful.
I’m going to take you through how to identify your ideal client and in future episodes we will dive further into how to attract them.
So, I’m really interested to hear your thoughts. Drop me an email or a DM and tell me all about your ideal clients, or your dream testimonials, and let’s get you moving closer to speaking to those people.
Lastly, don’t forget doors are now open for The Wedding Business Club.
The Wedding Business Club is an online and in person community exclusively for people who work in the wedding industry. It’s a place for you to learn, to grow, to develop your skills and to make lifelong friends.
It’s the best place to hang out if you want to grow your wedding business and get results.
Come and have a read, reach out with your questions and I look forward to welcoming you to the club. See you next week
Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings. To join her tribe visit www.thewedingbusinessclub.com.