32. How to break into the luxury wedding market with wedding florist Liz Inigo Jones
In the wedding industry, we talk about “breaking into the luxury market” like it’s a destination to arrive at, but with everyone having their own definition of what luxury is, how do we get there, and how do we know when we’ve arrived?
My guest today is the brilliant Liz Inigo Jones, founder of the award-winning luxury florists Blue Sky Flowers. With 20 years in the industry, Liz has a wealth of experience in building a luxury wedding business.
In today’s episode, Liz shares what luxury means to her, and how creating a luxury product or service is actually not tied to the budget as you might assume.
Liz is also a complete pro at networking and striking up genuine friendships in the wedding industry – everyone knows Liz! So I was really excited to hear more about how she’s built real connections with planners, suppliers and couples, as well as her stellar advice for how to build a good rapport with other suppliers valuing community over competition.
If you enjoyed today’s episode, or any of the episodes in Season 3 so far, please do leave a review or come and let me know over on Instagram.
Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings. To join her tribe visit www.thewedingbusinessclub.com.