27. Creating an authentic brand voice for your wedding business with copywriter Rachel Kitchen
My guest this week is the incredibly talented Rachel Kitchen, Copywriter and Wedding Poet – and if you’re thinking what on Earth is a wedding poet, then you’re in for a real treat today.
Unable to land on a unique poem for her wedding Rachel began writing her own, which led her to launch her first business Veil and Verse, where she creates memorable, show-stopping words for a wedding day from speeches to vowels and personalised weddings favours.
Through her authentic brand voice and really honing in on her messaging Rachel has been able to connect with clients, and to say her business blew up isn’t an understatement.
Today, I wanted to share some of Rachel’s genius with you so we can all create copy that jumps off the page whilst showing up as ourselves, because as Rachel explains good copy can get you booked, and booked by the right people.
If you found this episode helpful, please do take a moment to leave a review or share it with a friend.
See you again next week!
You can see more of Rachel’s work at:
Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings. To join her tribe visit www.thewedingbusinessclub.com.