How to Start a Wedding Business
If you’re anything like me, you have a deep passion for weddings – not just the actual event, but every little aspect of it! When you think about it, most couples have the opportunity to create a fabulous celebration just once (hopefully!), and the experience alone is beyond compare. For some people, however, once they get a taste of what actually goes behind planning a wedding, they’re left wanting more, ultimately making them consider joining the wedding industry themselves.
For many people in my community, they entered the industry because they were inspired by their own wedding. For others it’s a deep rooted passion for cake making or stationery design or photography.
Whatever your background, I’m here to help you make it a reality, and hopefully these few pointers below will help get you started.
The best thing about it is that you don’t need special training or education to start up a wedding business. If you have exceptional organisational and planning skills, a specific niche, or your own property, you could go a long way in the industry.
While it may seem difficult at first, creating your own brand will be a breeze with a detailed plan set in place. Since I’ve already dipped my toes in the experience myself, today, I want to show you how to start a wedding business with a few tips.
By the way, I’m Faye Cornhill, the founder of The Wedding Business Club. I started my journey in the wedding industry back in 2009 and I’ve learnt a lot along the way that I’d love to share with you.
Decide on your offer
For starters, you need to determine what you’re actually going to offer, i.e. a specific service. Maybe you have a knack for designing floral arrangements, or your eye for detail will come in handy as a venue decorator. You might even be bold enough to take on planning a wedding from start to finish. Whatever you choose, coming up with a service is the basis of how to start a wedding business – once set in place, you can start developing your brand.
Research, Research, Research
Say you’re a shutterbug, wondering how to start a wedding photography business. You already know that the industry is highly competitive, and although I love to see passionate business owners, I wouldn’t recommend just diving straight in – there are a few things you need to do first.
I recommend doing plenty of research – what is needed for you to officially charge money? Do you need to speak to an accountant? Do you need to file paperwork with Companies House? Do you need to start a LTD company?
While this seems confusing, it doesn’t have to be and it’s something that I can help you with inside of The Wedding Business Club.
Name your business
Naming your business is no easy feat – ask anybody who owns one, and they’ll tell you the exact same thing! You need to create a name that will stick and fully captures the range of your services. But you should also check whether your preferred name is free to use and see if there’s a domain registered under it – how else will you promote your business? Once selected, officially register your company, and you can proceed to the next step.
Create a Business Plan
This might be the most difficult part of how to start a wedding business. However, it’s the most vital one! For your operation to thrive, you need to have every detailed cover, from the initial goal down to the budget and estimated earnings. Remember when I said that you need to do your research detailed and carefully? Well, this is exactly why. Simply, a well-covered plan is the first step towards a successful business.
Tip – if you have NO IDEA where to start with this, don’t panic – I can help 🙂
Find Yourself Some Clients
Once you establish your services, start looking for clients. While it’s acceptable to accept work of any kind in the beginning, as you start to grow, you need to have a specific clientele as your target. For instance, say you’re looking for ideas on how to start a bridal boutique, and you have a refined and luxurious taste. Naturally, you wouldn’t aim for clients that have low budgets for their attire – quite the opposite, actually! While it’s smart to stick to your key demographic, it’s okay to spread out every once in a while – you may be surprised by the outcome!
I could go on and on about the importance of networking in the wedding industry. And, if you’re starting your own business, working by yourself, in the beginning, will cause significant stress. Don’t be afraid to talk with people with experience in the field. Apart from giving you pointers, you may even establish a successful collaboration if they find your service alluring. That’s why I specifically made The Wedding Club, so people from all parts of the industry can find each other easily, connect, and work their magic together.
Wow your clients
You must give time to your business – as you know, growth doesn’t happen overnight. Eventually, a client will find their way towards you, and you need to cater to their wishes as much as possible, while still holding your ground. After a job well-done, ask (not demand!) that they spread the word, like referring you to other soon-to-be-wed couples or leaving a review. It may seem like snail-paced work, but that’s the only way how to create a wedding brand – a successful one, for that matter!
I hope that these tips will help you with your venture on how to start a wedding business. Find your niche, develop a consistent work ethic, and develop relationships with clients – by doing so, success will find its way towards you. To make the process easier, I suggest you join my Wedding Business Club! Not only will you find potential collaborators, but you’ll also learn a lot from first-hand experiences. People who have been in the industry long enough will gladly help out with your development! Find out about it at www.theweddingbusinessclub.com.
ATTENTION WEDDING BUSINESS OWNERS: WE’RE THE PEOPLE YOU’VE BEEN LOOKING FOR.